Many people don’t understand the power of leveraging your credibility by creating authority—or how this can be the best marketing tool for your practice. Today Mike Capuzzi joins me to break down this topic for us. Mike is someone I have looked up to in the marketing field for a long time, and he has created specific formulas and solutions to help you make maverick marketing moves in your field.
Listen in as Mike discusses how high-impact marketing is done and explains specific ways he recommends dentists go about establishing authority and distinguishing themselves from the crowd. You’ll learn why it is so beneficial to be an author, as well as the unique process he has come up with that helps dentists write short, high-impact books that people actually read. You’ll love some of the tips and tricks Mike has in store for us, so don’t miss this episode!
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- 1:55 – Mike’s background in high-impact marketing.
- 6:40 – The importance of bite-sized marketing.
- 9:18 – What a “shook” is and why it’s important for local business owners.
- 10:34 – What topics a shook can be about.
- 12:39 – Where direct response comes into the equation and what that means.
- 13:40 – Mistakes even smart marketers often make and how to avoid them.
- 17:04 – How to make money with your shook.
- 21:58 – How the shook publishing pathway works.
Featured on the Show:
- Mike Capuzzi: Website | Podcast | Facebook | Twitter | YouTube
- Bite Sized Books
- Main Street Author by Mike Capuzzi
- Free Main Street Author (Online Version & Audio Version) and Shook Building Blocks PDF
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If you’re committed to Freedom, but still building a practice, paying down school debt, or growing investment capital, our hands-on Freedom Blueprint Workshops are your entrance ramp onto the fast track! Visit www.freedomfounders.com/workshop to claim your seat!
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If you’d like to join dozens of dentists, docs, and practice professionals on the fast track to Freedom (3-5 years or less), visit www.freedomfounders.com/step-1 to apply for a seat.
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If you’d like to work directly with me and a small group of my closest investment colleagues, with direct access to the dealmakers and asset classes that I invest in, just send a message to my Executive Assistant (Lindsey@FreedomFounders.com), and put “Fast Access” in the subject line. Or, call (972) 203-6960 Ext 144 and leave a brief voicemail for Lindsey. Let her know you’re interested in the Fast Access program – we’ll set up a time with you to talk, find out about your goals, and see if there is a fit.
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