Many people don’t understand the power of leveraging your credibility by creating authority—or how this can be the best marketing tool for your practice. Today Mike Capuzzi joins me to break down this topic for us. Mike is someone I have looked up to in the marketing field for a long time, and he has created specific formulas and solutions to help you make maverick marketing moves in your field.

Listen in as Mike discusses how high-impact marketing is done and explains specific ways he recommends dentists go about establishing authority and distinguishing themselves from the crowd. You’ll learn why it is so beneficial to be an author, as well as the unique process he has come up with that helps dentists write short, high-impact books that people actually read. You’ll love some of the tips and tricks Mike has in store for us, so don’t miss this episode!

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Minute Markers:

  • 1:55 – Mike’s background in high-impact marketing.
  • 6:40 – The importance of bite-sized marketing.
  • 9:18 – What a “shook” is and why it’s important for local business owners.
  • 10:34 – What topics a shook can be about.
  • 12:39 – Where direct response comes into the equation and what that means.
  • 13:40 – Mistakes even smart marketers often make and how to avoid them.
  • 17:04 – How to make money with your shook.
  • 21:58 – How the shook publishing pathway works.

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