Ep #230: Dustin Burleson – Don’t Get Amazoned in a Commoditized World

Dustin Burleson is a great thought leader in dentistry with a wide array of experience in orthodontics. As an educator and teacher in the dental arena, Dustin’s point of influence sets him apart from the pack, and he joins us today to discuss the competition and hurdles that dentists face these days, as well as how to overcome them.

Many of our colleagues aren’t sure what to do when technology seems to be turning dentistry into a commodity, and Dustin breaks down how to adapt to the rapid changes. Listen in to learn how the new landscape has changed consumers and what you can do to work with technology rather than against it.

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Minute Markers:

1:22 – Dustin’s background in orthodontics and dental education.
3:10 – The power of technology and how it has changed consumers.
6:49 – Why you must compete on quality and experience rather than price.
8:09 – How to decide what kind of practice you want to run—and the importance of deciding.
10:06 – Tips for standing out in the marketplace and learning from the big names.
15:59 – How to establish authority in the marketplace.
18:58 – What you can do to work with other businesses, encourage reciprocity, and find consumers.
21:43 – How to build a team that helps you succeed.

Featured on the Show:

Dustin Burleson: Website | Facebook | YouTube | Flickr | Twitter
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No B.S. Guide to Maximum Referrals and Customer Retention by Dan S. Kennedy and Shaun Buck
Dan Kennedy

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