The Dentist Freedom Blueprint Podcast

I’m excited to have Daisy McCarty on the show today so she can give us some insight into branding, messaging, and how to set yourself apart from the crowd. Daisy is a branding and marketing strategist and FCO of the Marketing Blender. In this episode, she gives us her take on the dental marketing scene so we can gain insight into what we might be missing (especially when it comes to branding) and where we can step up our game.

Most of us think of branding as a tagline or a logo, but Daisy lays down a definition that is so much more. She shares why you need to intentionally and consistently cultivate your brand story, rather than assuming it’s a one-and-done situation. You will hear how to deep dive into getting to know your audience, how branding can change with the stages of your business, what makes a brand work, and what you can do now to start leveling up your branding.

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Minute Markers:

  • 2:02 – Daisy’s expertise and focus area in marketing and branding.
  • 3:14 – Why branding is more than a tagline or logo.
  • 4:32 – What makes a brand work and the different aspects that can go into branding.
  • 5:45 – The difference in sensitivity to healthcare branding.
  • 8:46 – The importance of differentiation.
  • 10:24 – How to identify a persona.
  • 13:32 – Ways to show up and communicate your brand story.
  • 18:01 – How vision, mission, and values come into play.
  • 20:44 – How to get feedback and reviews.
  • 23:58 – Opportunities many dental practices miss.
  • 28:35 – The best place to start if you want to improve your branding.

Featured on the Show:

Want to join David for the 30-Day Blueprint Course?

Go to: to learn more about how you can discover the Blueprint that has helped hundreds of practitioners create more Freedom for themselves and their families.

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P.S. Whenever you’re ready, here are some other ways I can help fast track you to your Freedom goal (you’re closer than you think) :

1. Schedule a Call with Me:

If you’d like to replace your active practice income with passive investment income within 2-3 years, and you have at least $1M in available capital, then click the link to schedule a quick call with my team. If it looks like there is a mutual fit, you’ll have the opportunity to schedule a call with me directly.

2. Get Your Free Retirement Scorecard:

Benchmark your retirement and wealth-building against hundreds of other practice professionals, and get personalized feedback on your biggest opportunities and leverage points. Go to to take the 3 minute assessment and get your scorecard.

3. Ready to Step Away?

“How Much is Enough?” This simple question keeps hard-working professionals at the hamster wheel of active income far longer than they need to be. Watch this free training, and discover a proven model for determining how much you really need before hanging up the handpiece!

4. Apply To Visit The Mastermind:

If you’d like to join dozens of dentists, docs, and practice professionals on the fast track to Freedom (3-5 years or less), visit to apply for a guest seat.


Want to know more about David and schedule him as a speaker or podcast guest? Go to to book David now.


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