Ep #229: Shaun Buck – Standing Out from Market Commoditization Part 2

We are back for round two of chatting with Shaun Buck, and today we will continue the conversation about marketing on a higher level. Shaun discusses the importance of storytelling and explains how you should be using stories in your marketing to communicate strategically and authentically. From gaining the stories you need to learning how to express them in the best way, this episode is packed full of actionable value.

When it comes to personalizing, segmenting, and doing anything but the basic newsletter, it can be hard to manage the time and costs that come into play. Listen in to hear how Shaun’s team is set up to handle all the little details of extracting and utilizing client stories and leveraging them in an efficient way. He also discusses the money side of things, the power of personalization, and more.

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Minute Markers:

1:21 – How to grab the stories you need and use them in the right way.
3:30 – How not to be a commodity.
5:05 – How Shaun helps people get started optimizing their lists and spending.
6:43 – The best way to market a newsletter and segment your list into specific groups.
8:15 – How Shaun’s team provides a turn-key service that saves time and makes things run smoothly.
11:15 – Comparing the statistics of email newsletter views vs. physical newsletter views.
15:18 – The power of personalized newsletters and marketing.

Featured on the Show:

Shaun Buck: Site | Twitter | Facebook | Instagram | LinkedIn
Text Opt in for a free book and more: Text “Phelps” to 208-269-9111
No B.S. Guide to Maximum Referrals and Customer Retention by Dan S. Kennedy and Shaun Buck
Dan Kennedy

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