Ep #363: Daisy McCarty – Your Brand Messaging – Differentiation in a Commoditized Marketplace

I’m excited to have Daisy McCarty on the show today so she can give us some insight into branding, messaging, and how to set yourself apart from the crowd. Daisy is a branding and marketing strategist and FCO of the Marketing Blender. In this episode, she gives us her take on the dental marketing scene so we can gain insight into what we might be missing (especially when it comes to branding) and where we can step up our game.

Most of us think of branding as a tagline or a logo, but Daisy lays down a definition that is so much more. She shares why you need to intentionally and consistently cultivate your brand story, rather than assuming it’s a one-and-done situation. You will hear how to deep dive into getting to know your audience, how branding can change with the stages of your business, what makes a brand work, and what you can do now to start leveling up your branding.

Minute Markers:

2:02 – Daisy’s expertise and focus area in marketing and branding.
3:14 – Why branding is more than a tagline or logo.
4:32 – What makes a brand work and the different aspects that can go into branding.
5:45 – The difference in sensitivity to healthcare branding.
8:46 – The importance of differentiation.
10:24 – How to identify a persona.
13:32 – Ways to show up and communicate your brand story.
18:01 – How vision, mission, and values come into play.
20:44 – How to get feedback and reviews.
23:58 – Opportunities many dental practices miss.
28:35 – The best place to start if you want to improve your branding.

Featured on the Show:

Daisy McCarty: LinkedIn
The Marketing Blender
What’s Your Next? by David Phelps

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