Ep #268: Mike Michalowicz – Marketing, Profit, and Debt Management During Crisis

My good friend and mastermind colleague Mike Michalowicz joins us today to share his take on how to survive and thrive throughout the current coronavirus crisis. Mike is an author, entrepreneur, and keynote speaker who has devoted his life to the research and delivery of innovative entrepreneurial strategies that ensure permanent and healthy business growth. He’s here to help us filter through all of the confusing information out there so we can skip over panic mode and put strategies in place to ensure business growth and stability despite current economic challenges.

Join us as we discuss how to set yourself up as the leader in your industry and continue to serve your client base through these unprecedented times. We also talk about the things you should—and shouldn’t—be doing to ensure long-term business sustainability, how to use the current circumstances to your advantage without being opportunistic, and the number one way to weather this economic storm.

Minute Markers:

2:15 – Why Mike has devoted his life to impactful entrepreneurial strategies.
4:28 – What a trigger event is and why it matters.
5:17 – What we can expect next from the current situation.
6:34 – Why there is a great marketing opportunity before us now.
11:24 – The only debt you should consider taking on.
16:56 – Tactical measures you can take to sustain long-term growth.
17:20 – The Business Hierarchy of Needs—what it is and why it’s important.
22:19 – The first thing you should consider doing before taking the next deliberate step in your business.
23:17 – The number one thing you should be doing right now to weather the current storm.

Featured on the Show:

Mike Michalowicz: Website | Twitter | Facebook | Instagram | YouTube
Fix This Next: Make the Vital Change That Will Level Up Your Business by Mike Michalowicz
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz
Clockwork: Design Your Business to Run Itself by Mike Michalowicz
The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz
Surge: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry’s Big Kahuna by Mike Michalowicz
The Toilet Paper Entrepreneur: The Tell-it-Like-it-is Guide to Cleaning Up in Business, Even if You Are at the End of Your Roll by Mike Michalowicz
The Fix This Next Evaluation System FREE Download

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