Ep #85: Creating Authority in Your Market with Adam Witty

This week on the Dentist Freedom Blueprint Podcast, we’re excited to bring you this action-oriented interview with Adam Witty. Adam is the founder and CEO of Advantage Media Group, a prolific author, and a veritable expert in marketing.

We kick off this conversation by discussing the commodification of the medical industry by the government, and how dentists and other medical professionals are adjusting to later retirement and lower salaries than ever before.

Adam shares his solution: the authority marketing technique. Among tactics for implementing authority marketing in your own business, Adam also shares tips for writing a book, the importance of content marketing, why you should work to become famous in your local community, and how to establish yourself as the go-to expert in your field.

Finally, Adam shares a complimentary book for our listeners only. This episode is packed with Adam’s expertise, so don’t skip this opportunity!

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Minute Markers:

5:20 – Why Adam is the perfect guest to discuss the changes occurring in the medical industry.
9:40 – The secret to standing out that smart physicians use to beat the competition.
10:50 – The definition of authority marketing, and its two component parts.
14:40 – The importance of establishing authority in your local community by creating quality content.
17:55 – Key tips to make writing a book easier.
21:40 – How medical professionals can build authority in their field.