Ep #279: Dr. Mike Burgdorf – How You Can Differentiate in a Commoditized Marketplace

Getting your priorities straight when it comes to taking care of yourself, your business, and your customers is extremely valuable. Dr. Mike Burgdorf is a cosmetic surgeon from Nashville who has a unique backstory that will bring us some new and important insight around building a powerful business. His story is full of resiliency, humility, and determination, and he has a finger on the pulse of practice growth and entrepreneurship.

Listen in as Mike sheds light on how you can pivot when things change or you find the need to reset. You’ll learn how to look for lessons outside of your industry and seek to be different in a cookie-cutter, play-it-safe type of industry. From learning how to release control to managing a myriad of tasks and rolling with changing markets, he offers applicable advice that will help you make valuable moves.

Minute Markers:

1:25 – The value of looking outside of the industry for insight.
2:24 – Mike’s background and his story of excellence and commitment.
9:30 – How he started developing a mind for marketing.
13:16 – How to tackle projects in a more effective way.
14:58 – The importance of letting go of control.
18:34 – How to deal with the changing protocols and the lack of normal.
25:13 – Marketing tips to help your practice survive.

Featured on the Show:

Dr. Mike Burgdorf: Website | Facebook | Twitter | LinkedIn
The Mommy Makeover by Michael Burgdorf
The Daddy Do Over by Michael Burgdorf
The Doctors
Dan Kennedy

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