One of the best risk-takers in the marketplace today is Jeff Bezos of Amazon. In this episode, author Steve Anderson joins the show to give us a closer look at the risks, failures and wins taken by the famous Amazon founder. By understanding the principles and deciding factors behind Amazon’s success, Steve points out important ways that we as business owners can successfully implement that in our own practices.

Steve talks about how he initially got interested in technology and risk in the business marketplace. He has incredible insight on what it means to play it TOO safe and why it’s so important for businesses to jump into certain risks. You will learn a lot from what Steve has studied about Bezos – from the experimentation to the concept of successful failure.

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Minute Markers:

  • 1:32 – The Bezos Letters and what it’s all about.
  • 2:30 – Who Steve Anderson is and how he found an interest in Amazon and business risk.
  • 4:55 – How we can learn from Amazon’s quick growth.
  • 6:32 – What it means to be a master of risk.
  • 9:15 – The two major types of decisions and how they should be made.
  • 11:30 – What the “Acting like it’s day one” mindset is all about.
  • 13:45 – Why customer obsession is key.
  • 18:00 – Proxies according to Bezos.
  • 22:55 – Why what’s best for the customer is key.
  • 26:35 – The importance of being able to change your mind.

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