We are back with the second part of the conversation on finding your place to thrive despite disruptions in the marketplace. Last week, Cory Boatright and I discussed who your best client is, gathering data, and what tools a dental office can use to get this information efficiently and accurately, and today we’re picking up right where we left off.

Listen in as we share some great resources and tools to use in the search for the best clients for you, as well as the best ways to engage people and use messaging that actually catches people’s attention in effective ways. You will learn important factors in real estate, how to navigate the market disruptions going on in that area, and more.

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Minute Markers:

  • 1:50 – The importance of data in dentistry and tools you can use to gather it.
  • 4:38 – How messaging has changed and how to speak to people.
  • 6:46 – How to reposition your thinking away from selling and into adding value.
  • 9:18 – The importance of HOW you’re giving back and positioning yourself.
  • 11:30 – What iBuyers are and the importance of using technology to help you win.
  • 16:19 – Why empathy has to be on your radar.
  • 19:42 – What to be thinking about when it comes to what part of the marketplace is coming to you.
  • 20:50 – The importance of being a student of your marketplace.
  • 24:39 – One massive thing you can do to move the needle now.

Featured on the Show:

P.S. Whenever you’re ready, here are some other ways I can help fast track you to your Freedom goal (you’re closer than you think) :

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