Effective Marketing Equals More Profit For Less Effort – 95% of Businesses Don’t Do This – Marty Fort: Ep #515

What is the key to turning your business into a trusted authority and creating an effective marketing plan? Marty Fort joins us today to answer that question and more. A musician, small business owner, former professor, seminar speaker, and business coach, Marty owns and operates one of the biggest communities of music schools in South Carolina. In this episode, he shares insight from years in business and marketing, as well as how he helps small business owners realize their full potential.

Listen in as we dive into the difference between marketing and advertising, the issues with working with agencies, and how direct response marketing can increase profits. You’ll learn the dangers of perfection, the importance of tracking results, and why you should be charging more.

Minute Markers:

3:24 – How Marty and I were initially connected.
5:20 – Marty’s history and how he went from teaching to marketing.
11:38 – The issues involved in working with agencies.
16:56 – Why perfection can be your downfall.
20:19 – What direct response marketing is and how you can track it.
24:06 – The importance of tracking your marketing and knowing your ROI.
30:44 – Why you’re not charging enough.
34:57 – Four keys to charging more.

If you like this episode, here are more episodes we think you’ll enjoy:

Ep #509 – Matt Larson – Success Requires Risk and Courage – An Entrepreneur Mindset
Ep #425 – Christopher Phelps – Complete Dental Marketing – Boots on the Ground Strategies that Actually Work

Featured on the Show:

Marty Fort: LinkedIn | Website
No B.S. Direct Marketing Book by Dan Kennedy
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#martyfort #businessgrowth #marketing #dankennedy #chargingmore #trackingroi #directresponse #increaseprofits

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