Marketing on a Mission – How Your What, Why and How Becomes Your Unique Differentiator in a Sea of Commoditization – Dacia Coffey: Ep #397

What’s your differentiator? We all have them, but we often have trouble finding them. That’s where Dacia Coffey of The Marketing Blender comes in. She joins the show today to talk about how people can use their words to unleash potential and use their work to bless the world.

Listen in as Dacia talks about how important it is to have a paradigm shift in order to level-up and move forward. She shares insight from her extensive experience in marketing, as well as growing transformative work and lives. Through this conversation, you will gain a greater understanding of how to focus your marketing through building and focusing on your mission.

Minute Markers:

1:45 – Dacia’s history and experience in marketing.
3:29 – Why there has to be a paradigm shift in order to have growth.
5:43 – The importance of having an audit from outside eyes.
7:49 – The value of embracing a servant leader position.
10:12 – What it means when a potential customer clicks or makes contact.
12:12 – The relationship between pain and change.
15:06 – How to put your marketing dollars (and time) to work.
17:01 – What branding is (and isn’t).
22:26 – The importance of resiliency and what fuels or hinders it.
23:46 – What The Marketing Blender is and how they work with businesses.

Featured on the Show:

Dacia Coffey: Website | Facebook | LinkedIn
The Marketing Blender
The Marketing Blender Lab
Corporate Caffeine Podcast
Corporate Caffeine by Dacia Coffey

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