Today I’m joined by my brother from another mother, Chris Phelps, who is an entrepreneur, general dentist, podcaster, and bestselling author. Also a certified COLBY trainer, certified in ethical influence with the Cialdini method, founder of Golden Goose Scheduling, and much more, Chris joins us to share insight into the strategies he has used and the methods that actually work when it comes to marketing a dental practice.
Listen in as Chris draws from the book he wrote, The Complete Book on Dental Marketing, where he details his boots-on-the-ground approach to dental marketing in a way that makes sense. You will hear about the importance of continuously pursuing your target market, building a team that helps gather information, and implementing reciprocity in your practice. He also touches on geo-targeting and using guidelines to handle objections with care.
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Minute Markers:
- 1:33 – Who Chris is and his background in dentistry, marketing, and more.
- 3:26 – How he manages his time between his passions, his work, and his family.
- 8:03 – The main problem with dental marketing and what needs to happen to start improving things.
- 11:31 – Where target market comes in and why you should never stop asking questions.
- 17:53 – The principle of reciprocity and how Chris uses it in his practice.
- 20:32 – How to target geographically and how to upgrade your geo-targeting marketing.
- 27:51 – How Chris tackled phone calls and doubled conversions
Featured on the Show:
- Dr. Christopher Phelps: Website | LinkedIn | Instagram | Facebook
- The Complete Book on Dental Marketing by Dr. Christopher Phelps
- How to Grow Your Dental Membership Plan by Dr. Christopher Phelps
- Dental Slang Podcast
- Golden Goose Scheduling
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