Ep #356: Mike Michalowicz – Get Different: How to Get Noticed in All of the Noise

Today, I’ll be bringing back one of my favorites to the show: Mr. Mike Michalowicz. Mike is a prolific writer who really understands the business mindset and is able to take complexity and make it simple, fun, and innovative. In this episode, he’ll be sharing some incredible insight into standing out from the crowd in business while staying true to yourself.

In his most recent book, Get Different, Mike wrote about how to be different in a way that really shows who you are and sets you apart. Listen in as he shares some important frameworks and systems that can help you put these concepts and ideas into action. You will also get to hear about how to catch attention, create desire for your services, market efficiently, and more.

Minute Markers:

2:28 – What kind of different you need to be.
3:46 – How to market to people who are more and more easily distracted.
6:33 – The issue with marketing that doesn’t match your ability.
8:15 – What dentists can (and should) do differently when it comes to marketing.
10:45 – How to capture attention and get people to take action.
16:56 – What the DAD framework is and how it makes your marketing successful.
22:12 – The importance of building your marketing muscle.

Featured on the Show:

Mike Michalowicz: Website | Twitter | Facebook | Instagram | YouTube
Get Different by Mike Michalowicz
What’s Your Next? by David Phelps

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