Business Accounting | Why You Need a CFO

This week, you’ll hear a great conversation with a friend and incredible business mentor to me and many others. Burt Copeland is the founder of New Life CFO, and he joins the show to talk about what a CFO is, how he became one, and what a CFO can do for your business.

Listen in as Burt shares important insight about turnarounds and why you need someone to look at your cash flow. You’ll learn the differences between a CPA and a CFO, how a CFO is involved in many more areas of your business than you might think, and more.

Minute Markers:

1:25 – Who Burt is and his journey to being a CFO.
5:44 – The mindset and advice that got him through the toughest time in his business.
8:39 – Why he decided to shift his role.
11:10 – The period of margin and what led him to where he is now.
13:31 – The importance of a CFO and defining that role correctly.
16:08 – What a fractional CFO is and how it works.

If you like this episode, here are more episodes we think you’ll enjoy:

Changing The Business and Investment Models – Adapt or Lose Money – Dr. David Phelps: Ep #480
Clockworking Your Business – Mike Michalowicz: Ep #395
Running the Numbers to Support Your Business Vision – Jake Conway: Ep #390

Featured on the Show:

#cfo #cashflow #burtcopeland #businessfinances #businessowner #chieffinancialofficer #newlifecfo

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