In this episode, Dr. Victoria Peterson, co-founder and CEO of the Productive Dentist Academy and host of the Investment Grade Practice Podcast, joins us to discuss running a dental practice worth selling, practice management, and best practices for high-performing dental practitioners. Victoria shares her unconventional path from a high school dropout in rural Georgia to a leading dental entrepreneur. She challenges the conventional wisdom that exit planning is only for those nearing retirement and how it should be a core business strategy from day one.
Victoria dives into what being an Investment Grade Practice means, as well as their 6 week mandatory out-of-office system, allowing dentists to build a resilient practice while improving their own quality of life. We discuss the role of leadership in attracting and retaining top talent, the necessity of establishing a strong employer brand, as well as Dental TQ, a performance management system designed to help practice owners navigate team-building challenges across multiple generations in the workforce.
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Minute Markers:
- 03:17 – Victoria’s background and the roundabout way she got into hygiene school.
- 07:12 – Why continuing to learn is a core piece in life.
- 10:07 – How dental practice owners as a whole aren’t prepared for opportunity or transition.
- 11:33 – Why you should prepare for the unexpected.
- 13:32 – Why we need to change our mindset on how exit planning is business planning.
- 14:58 – What the Investment Grade Practice is – and the power of consistency.
- 17:24 – Why Victoria’s company does a mandatory out of the office every 6 weeks.
- 19:31 – The effect of mental burnout on dentists.
- 21:38 – Productivity isn’t determined by how busy you are.
- 24:00 – Recruit, train and retain, and how it determines the success of your team.
- 25:15 – Dental TQ and EQ and building a brand as an employer.
If you like this episode, here are more episodes we think you’ll enjoy:
- Ep #523 – Perrin DesPortes – Creating a Business That Runs Itself – The Truly Successful Business Owner
- Ep #519 – JM Ryerson – Leadership that Creates Growth, Profit and Results
Featured on the Show:
#VictoriaPeterson #entrepreneur #businessowner #dentalhygienist #sellingyourdentalpractice #burnout #transition #opportunity
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