Ep #284: Adam Witty – How to Differentiate Your Business in an Era of Commoditization

How do you make your product or service stand out when the consumer is overwhelmed with choice? Adam Witty, the founder and Chief Executive Officer of Advantage Media Group, specializes in helping entrepreneurs grow their businesses and become the authority in their field, and he joins the show today to share his advice.

Listen in as Adam explains the importance of tracking whether people respond to your ads, no matter what level of marketing you do. You will learn how to generate higher-quality leads and convert more of those leads into patients. If you want to boost your referrals and create life-long clients, this is the episode for you.

Minute Markers:

2:07 – Where Adam started and how he got to where he is today.
6:42 – How to make your business stand out from the crowd.
11:12 – How authority marketing works.
23:06 – Tips on becoming an author.
28:21 – Resources to get started with growing your business now.

Featured on the Show:

Adam Witty: Website | Twitter | LinkedIn
Advantage|ForbesBooks
FREE Authority Marketing
FREE Magnetic Marketing
No B.S. Direct Marketing by Dan S. Kennedy

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