Ep #228: Shaun Buck – Standing Out from Market Commoditization Part 1
Small businesses face the constant battle of trying not to be seen as a commodity, and they tend to do so while using stale communication and neglecting the fundamentals. Shaun Buck has been rocking the marketing world since his high school days, and he joins the show today to share some really valuable insight on using better communication and storytelling to set yourself apart.
Listen in to hear Shaun break down what it means to take your communication to the next level and the importance of tuning in to the fundamentals of dentistry from the client experience. You’ll learn how to avoid boring communication that people send straight to the trash, the common mistakes businesses make that turn them into the “world’s worst friend,” and what people really love that will get your communications noticed and appreciated.
- 2:14 – How Shaun got started in business and marketing when he was young.
- 6:01 – What small business owners should do to offset issues with pricing and quality.
- 8:46 – The fundamentals that are truly important to dentistry.
- 10:39 – How patients are comparing you to the experiences they are getting from all kinds of businesses and what that means for you.
- 14:05 – How to up your communication level and separate your client relationships from the rest.
- 14:52 – The importance of sharing personal content about you.
- 17:23 – How to sell without coming across as selling.
Featured on the Show:
- Shaun Buck: Site | Twitter | Facebook | Instagram | LinkedIn
- No B.S. Guide to Maximum Referrals and Customer Retention by Dan S. Kennedy and Shaun Buck
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