Ep #183: Dustin Burleson – Follow the Majority at Your Own Risk

It’s not a new concept that we are usually the one getting in the way of ourselves when it comes to making big changes and massive improvement. Dustin Burleson knows this and has lived it. He joins us on the show to talk about how he turned his practice around through doing things differently and focusing on his own personal development. Dustin has lots of experience and great advice that he uses to help other practice owners to step up and do better work – with a purpose.

You will get to hear about how Dustin got past the difficulty of going against the grain and how he learned to take a proactive rather than a passive stance in business. He discusses industry and economic trends while giving advice on how to prepare yourself for downward trends and hard times. He also emphasizes the importance of intentionality in your life and attaching a strong purpose to what you do.

 Minute Markers:

  • 1:25 – Introducing Dustin.
  • 4:45 – Key ways he turned things around in his life and practice.
  • 7:20 – The difficulty of going against the grain and how to get people to buy in.
  • 8:55 – What are the industry trends and what Dustin says you can do to be competitive.
  • 11:28 – The importance of taking the victim stance or a proactive position.
  • 14:25 – How to understand pricing and value differentiation better.
  • 18:03 – Top mistakes that practices make today.
  •  21:08 – Key things to prep for in-case of harder economic times.
  • 24:40 – How he decides what to read.
  • 27:40 – An important person who has changed his thinking.
  • 29:25 – How he gives back and why it’s a huge part of what he does.

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