Ep #69: The Best/Worst Thing In Your Practice
In today’s competitive environment, it’s absolutely crucial to differentiate yourself and your practice from your competition. It is nearly impossible to achieve freedom in your life and your practice by simply being a commodity.
On this episode, we’re looking at an interesting case study of one practice with a definitive purpose and a pointed culture that allowed the owner to set them apart from the competition. Join us to discover how dentists can communicate their lifestyle, hobbies, and passions to permeate the practice and attract the type of patients who are excited to work with you.
If you want to get a chance to work with patients that are in alignment with your passions and your interests, who will be loyal to your practice, this episode is for you. Turn up the volume and listen in!
What You’ll Learn From this Episode:
- How to create a definitive purpose and a pointed culture in your practice .
- How to attract the patients that you want to be working with.
- The importance of allowing patients and potential clients to connect with your interests and passions.
- How to brand yourself after you figured out the culture and the affinity groups you want to go after.
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